Very often we find that the file names in the website are irrelevant to the content or the website. This kind of reckless naming will affect the ranking of the site in the search engine.
Importance of file naming for SEO
Having the right file name for the file is one of the simplest means to improve SEO. Web researchers have found that search engines like Google place high emphasis on the file names. So next time you name your file, think twice and name it.
You can yourself test the SEO importance of proper file name through any search engine like Google. When you enter any keyword, you will see that the file names are highlighted. This shows that file names should have proper names with keywords.
Here the file naming style, file extension and the URL sub-directory name – all play very important roles.
File Naming Tips for SEO
The file names should be short, yet descriptive and relevant to the page content. It is always a good idea to include the keywords in the file name. Use a file name which is most relevant to the content of the page. Like a page giving telephone numbers and contact details, should be named as Contact Us or Reach Us rather than 1.htm or c. htm.