Domain Name and Page Ranking
First and foremost task for launching a portal is to get a domain name. While getting the domain name, you must keep in mind the target audience, the product, service or information that will be delivered through the portal.
The structuring of the domain is also important. It is best to include keywords in the domain name. But care should be taken to keep these short, memorable, without too many hyphens and underscores.
The idea of using keywords in the domain name is to achieve a competitive advantage over others for page ranking. When the keywords are there in the website, it will automatically lure more visitors through the search engines . This also helps to get keyword rich inbound links too.
Care should be taken to avoid acquiring long, tongue twister domain names. The domain name was major consideration for search engines in the past but not any more. Yet, it is a indicator of what the site can offer.
Domain name should be limited to two or three words and easy to remember. Small name like cleartrip, picasa are easy to remember as opposed to something like buds-and-flowers-of-the-garden. It should be easy to spell and not difficult for people to understand. When you see it once, you should be able to catch it.
Finally to sum it up, domain names for better page ranking
- Should be short with about 2 to 3 words
- Should be relevant to the content of the website
- Easy to remember, say and spell
- Should be clear and not contain jargons, hypens
Thus it can be concluded that proper domain names helps page ranking increasing website traffic.